business economic

More than ever, these economic times demand particular attention around your brand. It's a matter of survival and if you're mindful of your Brand Pulse, it'll change your everyday brand experience and transform your business.
One of the important things to understand about brands is that they are highly personal, very particular, and need a nurturing hand. Each one of you, as entrepreneurial-driven business owners are, of course the 'Brand Guardian' of your brand and, as such, it's important that you're mindful of the pulse - the current state - of your brand.
Consider, for example, that brands have preferences.Brands prefer being ON the radar screen versus sitting in the dark. Brands prefer being vibrant and alive versus being bland. Get the idea?
So here's your Brand-Pulse CheckList. Check your response to each statement below. If you can NOD YES to each one, you can assume your brand is healthy, alive and growing, hopefully, booming! If not, you might want to think carefully about nurturing your brand a little more, and dedicating some real time to making sure your brand's vital signs are in good shape, and as truly aligned with YOU as possible!
Here goes. Just ask yourself: Can you say YOUR brand fits each description below?
1. All good brands prefer feeling vital, alive, significant and meaningful. YES/NO
You'd be surprised at how many entrepreneurial business owners are NOT paying enough attention to their brand, let alone whether it's working in their favor or not. Is it expanding as your business grows? Totally aligned with your offer, deliverables? If your brand is lacking luster or has no real sense of energy, this could be the time to pay some serious attention here. Then watch the response from your target audience.
2. All good brands prefer taking the front seat position. YES/NO
The favorite position for brands is high visibility: Up There & Out There. Shining Bright. Shining Big. Standing out. Soaring. Flourishing. In fact, the more attention your brand gets, the better it is for your business. And, if your brand is catapulting into new stratospheres way above the competition, then you know you're onto a good thing for your business and your bottom line. Congratulations!
3. All good brands deserve the best. Your best. YES/NO
Brands don't like to appear bland. If you're tired of the way your branding and marketing collateral looks/feels online or offline, then you can be pretty sure that your brand is communicating the same bland message to your target audience. This is a sign your brand is in deep trouble.
4. All good brands prefer to excel. YES/NO
Brands are ambitious. They like to show off a little/a lot to the world, show that they can be the best they can be. They don't like appearing to be apologetic, insincere, uninspiring, insecure or inauthentic. They like to show VALUE, purpose and meaning, and that they bring great benefit, prestige and visibility to all your clients. Think about how to make your brand stand tall above the rest, stand out and allow a little pride into your brand language and visual culture. Watch what happens!
5. All good brands adore passion and excitement. YES/NO
When your clients see your brand marketing materials or product, does it make their heart beat a little faster? Are they getting that gut feeling that yes, you are the ONLY and best person to be working with? If your Brand Story and Visual Identity (= words + pictures) reflect your passion, desire and personality, your brand is going to hit home, big time. You'll get the idea when your phone starts ringing off the hook.
How did your brand pulse score? If you've discovered it's time to pay more attention to your brand, then think about crafting a powerful Brand Story and Visual Culture so you land a sweet spot on the New Brand Landscape in 21C AND soar above the competition.
Go to http://anewbrandlandscape.com/ And sign up for a Brand Audit to raise the temperature of your brand!